The Coffee Sniffer's Roast is the first expression of a real, hand crafted coffee from the Beanhardi Coffee Company.

What You Are Buying Into - The Coffee Sniffer's Roast

You're buying a hand picked, hand processed coffee that is roasted in small batches to ensure that quality always comes first.  Each batch creates enough ground coffee for 100 boxes of 10 sachets of The Coffee Sniffer's Roast , so the final output is just a little over 10 kilos.  The only part of the entire process that actually uses any form of mechanisation is filling the individual one-cup serving pouches.

What You Are Not Buying

An over priced, highly automated, mechanically processed coffee that is being sold to consumers at massive markups from the price paid to the coffee grower.  We have no issues with transparency on what we do.  For each box of 10 coffees that retail customers pay ¥58.88 for - our gross profit is ¥5.8872.  That's gross profit, so business operating expenses are paid from that.  Feel free to do your own maths on this.  13% sales tax on the gross sale, ¥15 average to ship the end product with JD, boxes to ship, packaging for the product, labels, printing etc - we even pay a fee to WeChat to take your payment.

For us.  Beanhardi was never about making money.  It was about breaking even to bring world class coffee to the masses, and realistic prices, while ensuring that coffee growers get what they deserve.

Our Process

Most people don't realise how much actually goes into processing coffee - the part where coffee fruits are changed into the "beans" that we all know.  We have our own take on this process and that's why we believe our coffee tastes so unique.  Flavour first is our approach and we really believe that everyone will be able to taste the difference.

Are You Looking for Beans?

If you prefer beans, then The Coffee Sniffer's Roast is also available in 250g packs of whole beans.  CLICK HERE if you prefer beans.